Do You Need To Attract More Diners To Your Restaurant
Now That The Lockdown Has Ended?

Are you looking for new, effective, restaurant marketing solutions during these tricky times?

I spoke to a restaurant owner recently, whose name was Dimitri, and he had the same fears and frustrations that I have heard from a number of restaurant owners since the Coronavirus pandemic began…
The outlook for his business was not good. There were no signs of the economy improving and no sign of any increase in customers coming to eat with him. In fact, many of his regular customers seemed to be afraid to go out to eat and his attempts at enticing new customers hadn’t got him far.
He was trying to do what he’d always done… pay for ads in his local newspaper, but the ads were not only very expensive, but were attracting fewer and fewer people to his restaurant.
His biggest fears were: Going out of business, not being able to pay himself or his staff, losing the restaurant and his livelihood. He feared having to tell his waiters and waitresses that their jobs had to go. He feared telling his daughter that he no longer had his restaurant and was in debt with no income.
His biggest frustration was that he knew his food was first class but he couldn’t get enough people to come and eat there so they can discover how good it really is.

I’m hoping that your situation is not as serious as Dimitri’s, but as you’ve found my website, I’m guessing that you’ve not been getting the results you want from your restaurant marketing, and you are looking for new ways to attract new diners to your restaurant, as well as tempt previous diners to come back to you more frequently.

First, though, let’s have a look at what most restaurants do to attract new diners..

What do you do to ensure that a new diner returns?

If you’re like most restaurants, you probably use the method that I call ‘Hope Marketing’…

You HOPE that your good food and good service will tempt them to return again and hopefully become a regular customer.  This could well happen of course, but as you’ve seen from the figures above, your chances are less than 50/50!

You really are just HOPING it will happen!

OK! Enough of the doom and gloom!

We’ve looked at the restaurant marketing techniques (or lack of) that most restaurants use and find they give poor, inconsistent returns, or just no longer work, but I’m pleased to tell you that I can show you how you can easily…

• Find and attract new diners to your restaurant
• Turn your new diners into regular customers
• Tempt your regular customers to come back more frequently

What difference would it make to your profits when you are not only attracting more new diners, but more of them return to become regulars, AND your regulars come back to you even more often than they did before??

Erving Croxen

782-234-4092